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The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988
In the 1960s, the tobacco industry introduced the term "light" cigarette as a marketing strategy to appeal to smokers seeking a supposedly healthier alternative to regular cigarettes
The relationship between pack-years of current smoking and RR of lung cancer is nonlinear, with diminishing impact of further pack-years of smoking, particularly for middle-to-high exposure levels (Fig
1 Despite regulatory and legal attention, NAS continues to use potentially misleading marketing and advertising tactics to position the brand as different from other cigarette brands
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