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Alliance for Pharmacy Compounding CEO Scott Brunner went so far as to insist that the Super Bowl ad wasn't a drug ad, but a "help-seeking ad" and that the Hims & Hers ad was regulated by the Federal Trade Commission: Hims Super Bowl ad does not promote a specific drug or medication and therefore is not required to provide information about side effects or risks

Med Matrix prescribes FDA-approved GLP-1 medications, every prescription follows an 80+ biomarker panel and an InBody 770 body composition scan, and your protocol is built and monitored by a provider you meet, in a clinic you can visit

The program operates under strict compliance standards

It launched commercially on January 5, 2026 and became the fastest GLP-1 launch in US history, surpassing 2 million prescriptions in its first four months